- Hello Kitty Party Land character list: over 140 Sanrio characters appear in the game
- Only 16 partner characters can join your team for mini-games and board games
- Confirmed faces include Hello Kitty, Cinnamoroll, My Melody, Kuromi, Gudetama, and Chococat
- Rare characters like Wish me well, Cherry and Berry, and Usahana also show up
- Many characters appear as stickers, audience members, and background NPCs
Hello Kitty Party Land Character List Overview
The Hello Kitty Party Land character list is the biggest Sanrio roster ever packed into a party game. Developed by Bandai Namco and published by Sanrio as the first title under the new Sanrio Games brand, the game features more than 140 characters appearing across mini-games, board game mode, shops, and the in-game sticker book. However, not all of them are playable partners — only 16 characters can be selected as your buddy.
Video Highlights:
- Full trailer breakdown revealing the 140+ character roster
- Confirmed partner character details and avatar customization
- Mini-game footage featuring Gudetama, Cinnamoroll, and Cherry and Berry
- Edition pricing and release date info for Switch and Switch 2
The 140-character count is inflated by background NPCs, sticker-book entries, and mini-game hosts. Focus your collecting goals on the 16 partner characters — those are the ones who actually join your gameplay sessions.
Confirmed Main Characters
The headline stars of the Sanrio universe are all confirmed through trailers and official Bandai Namco assets. These are the characters most likely to fill the front row of the partner roster.
| Character | Role in Game | Confirmed By |
|---|---|---|
| Hello Kitty | Mini-game participant, avatar fashion icon (bow accessory) | Nintendo Direct trailer |
| Cinnamoroll | Mini-game host (pitching/hitting game) | Nintendo Direct trailer |
| My Melody | Playable-style participant, distinctive look | Trailer footage |
| Kuromi | Mini-game participant (wrap-up challenge) | Trailer footage |
| Gudetama | Mini-game centerpiece (defend from chopsticks) | Bandai Namco page |
| Chococat | Foreground mini-game player | Nintendo Direct trailer |
| Usahana | Background/appearance confirmed | Bandai Namco page |
Hello Kitty
- Face of the game
- Apple-peeling themed mini-game
- Signature bow as avatar accessory
Cinnamoroll
- Most likely partner pick
- Star of a pitching mini-game
- Popular with younger players
Gudetama
- Comedy mini-game host
- Chopstick-defense challenge
- Outfit variety shown in art
The character models use a very simple, rounded, blind-box-style look — softer and more juvenile than the designs in Hello Kitty Island Adventure, suggesting the game targets a younger audience.
Rare and Deep-Cut Characters
One of the most exciting aspects of the Hello Kitty Party Land character list is the number of rarely seen Sanrio faces. Trailers have confirmed several characters that seldom appear in modern Sanrio games.
| Rare Character | Where Spotted | Notes |
|---|---|---|
| Gau Gau Power Roo | First trailer shot | Rarely seen in other Sanrio titles |
| Wish me well + friends | Trailer scene | Classic deep-cut Sanrio group |
| Cherry and Berry | Claw-machine mini-game | They operate the claw — you dodge it |
| Strawberry King | Announcement trailer | Speaks — possible voice acting |
| Little gnomes | Trailer background | Recurring minor Sanrio characters |
| Little giraffe character | Farming scene | Unnamed in trailer, fan-favorite cutie |
| Hamster/dumpling character | Trailer foreground | Identity unconfirmed |
| Little Twin Stars-style bunnies | Trailer crowd | Background cameos |
Stickers unlock as you progress through mini-games and board games. Checking your sticker book regularly is the fastest way to track which of the 140 characters you have actually encountered.
How Partner Characters Work
Only 16 of the 140+ characters can become your partner. Based on official materials and trailer analysis, here is how the partner system functions.
| Feature | Detail |
|---|---|
| Total roster | 140+ characters |
| Partner characters | 16 selectable buddies |
| Partner role | Join you in mini-games offline or online |
| Other characters | Stickers, shop clerks, audience, mini-game hosts |
| Avatar t-shirts | 80 character designs available for customization |
Create Your Avatar
Customize your own character with hairstyles, outfits, hats, glasses, eye colors, and expressions at the start of the game.
Enter Your Name and Pick a Buddy
At the player setup screen, enter your name and choose from the 16 available partner characters.
Earn Coins in Mini-Games
Win the 45+ mini-games — from apple peeling to fishing to bug catching — to collect coins.
Shop for Outfits
Spend coins at the shopping mall on shirts, shoes, headbands, and accessories for your avatar.
Fill Your Sticker Book
Collect stickers featuring the full 140-character roster as you play through board game mode and mini-games.
The identity of all 16 partner characters has not been officially itemized yet. Pre-order bonus materials suggest the front-row trailer characters are the likely candidates, but wait for official confirmation before assuming your favorite is a partner.
Where Characters Appear in Party Land
Characters show up across every corner of the game park, not just in mini-games. Knowing where to look helps you complete your sticker book faster.
| Location | Character Activity |
|---|---|
| Game Park | Main mini-game hub, 45+ games |
| Sky Farm | Farming and crop-watering activities |
| Shopping Mall | Sanrio characters run the registers |
| Creative Labo | Clothing customization area |
| Photo Spot | Take pictures with characters |
| Fishing Pond | Multiplayer fishing mini-game |
| Orchard | Apple picking and grape gathering |
Character Collecting Goals:
- Unlock all 16 partner characters
- Complete the in-game sticker book
- Collect all 80 avatar t-shirt designs
- Spot every rare character in the trailers' locations
- Meet the shop clerks at the Shopping Mall
Hello Kitty Party Land launches October 29, 2026 exclusively on Nintendo Switch and Switch 2, supporting 1-4 players offline and online.
FAQ
Q: How many characters are in the Hello Kitty Party Land character list?
Over 140 Sanrio characters appear in the game. However, only 16 of them can be selected as partner characters who join you in mini-games and board games. The rest appear as stickers, background NPCs, shop clerks, and audience members.
Q: Is Gudetama a playable partner character?
Gudetama appears as the centerpiece of a chopstick-defense mini-game, but whether Gudetama is one of the 16 partner characters has not been officially confirmed. Trailer front-row characters are the most likely partner candidates.
Q: Can I customize my own character in Hello Kitty Party Land?
Yes. You create a custom avatar with hairstyles, outfits, hats, glasses, and eye colors. You can also customize t-shirts using 80 different character designs, plus purchase additional clothing and shoes with coins earned in mini-games.
Q: Do rare characters like Wish me well appear in the game?
Yes. Trailers confirm appearances from rarely seen Sanrio characters including Wish me well and friends, Gau Gau Power Roo, Cherry and Berry, the Strawberry King, Usahana, and several other deep-cut faces.